Mobile application development is all set for a rapid progress in 2012 with the growing popularity of smart phones across all age as well as income groups.Smart phones are now making a steady foray into the daily lives of millions around the world, enabling them to keep in constant touch with people and things that matter the most.Moderately priced handsets, combined with the incredible volume and speeds of data transfer offered by 3G services have made it mandatory for mobile applications to scale up to meet the ever-growing needs of mobile users.In addition to affordable smart phones, 2011 also saw the advent of tablet PCs and usage of personal devices at the workplace.According to statistics from Gartner, mobile searches, especially location based services/searches, mobile payments, health services, and mobile advertising segments are bound to see tremendous growth during the coming year(s).There is a growing demand for business applications across most mobile platforms including the Android OS, Blackberry, iOS and the recently introduced Windows 7, apart from the usually fast moving social networking applications and games.Applications that facilitate messaging and content sharing are also quite popular; however, location-specific services seem to be the need of the hour, with their demand continuing well into 2012.With GPS feature being widely available across all the latest mobile phones, local businesses, marketers and advertisers are bound to be on the lookout for suitable applications that best serve their purpose.Keeping pace with the consistent growth of mobile phone usage, Banks and retailers have begun to support mobile based transactions, right from account creation and online queries to mobile commerce and bill payment options.Concept of mobile wallets is now gaining popularity over debit/credit card payments.Mobile apps catering to banking, bill payments, and shopping are also expected to be adopted by the working class that has too little time to spare for mundane tasks.Mobile applications for the enterprise are also on the rise and they primarily focus on achieving a secure functionality using proven technology.Most employees are now accessing corporate data from their handsets, increasing the chances of compromising a secure environment by using a personal device that is usually loaded with preferred set of applications.Mobile E-mail, context-sensitive apps, video-apps, communication and messaging in real time (Mobile Instant Messaging) too are bound to influence mobile application development in 2012.Staying ahead of competition and getting noticed by consumers are the main challenges faced by developers / companies involved in the next phase of mobile application development.Creating simple yet functional, aesthetic and pocket friendly mobile applications by adopting newer technologies will help to draw and retain the attention app users.Demand for Microsoft Windows phone applications have begun to surface, now that several devices on Windows 7 have hit the markets, and this trend is expected to continue through 2012.While usability and technology govern the mobile application development scenario for 2012, it is essential for the process to also incorporate, as well as strengthen the security aspects of these apps, especially those that are used to capture personal information.Newer technologies such as HTML5 and cloud computing are expected to play a vital role in delivering the latest generation mobile apps.
Sunday, August 12, 2012
Mobile Application Development - The Next Growing Technology in 2012
Mobile application development is all set for a rapid progress in 2012 with the growing popularity of smart phones across all age as well as income groups.Smart phones are now making a steady foray into the daily lives of millions around the world, enabling them to keep in constant touch with people and things that matter the most.Moderately priced handsets, combined with the incredible volume and speeds of data transfer offered by 3G services have made it mandatory for mobile applications to scale up to meet the ever-growing needs of mobile users.In addition to affordable smart phones, 2011 also saw the advent of tablet PCs and usage of personal devices at the workplace.According to statistics from Gartner, mobile searches, especially location based services/searches, mobile payments, health services, and mobile advertising segments are bound to see tremendous growth during the coming year(s).There is a growing demand for business applications across most mobile platforms including the Android OS, Blackberry, iOS and the recently introduced Windows 7, apart from the usually fast moving social networking applications and games.Applications that facilitate messaging and content sharing are also quite popular; however, location-specific services seem to be the need of the hour, with their demand continuing well into 2012.With GPS feature being widely available across all the latest mobile phones, local businesses, marketers and advertisers are bound to be on the lookout for suitable applications that best serve their purpose.Keeping pace with the consistent growth of mobile phone usage, Banks and retailers have begun to support mobile based transactions, right from account creation and online queries to mobile commerce and bill payment options.Concept of mobile wallets is now gaining popularity over debit/credit card payments.Mobile apps catering to banking, bill payments, and shopping are also expected to be adopted by the working class that has too little time to spare for mundane tasks.Mobile applications for the enterprise are also on the rise and they primarily focus on achieving a secure functionality using proven technology.Most employees are now accessing corporate data from their handsets, increasing the chances of compromising a secure environment by using a personal device that is usually loaded with preferred set of applications.Mobile E-mail, context-sensitive apps, video-apps, communication and messaging in real time (Mobile Instant Messaging) too are bound to influence mobile application development in 2012.Staying ahead of competition and getting noticed by consumers are the main challenges faced by developers / companies involved in the next phase of mobile application development.Creating simple yet functional, aesthetic and pocket friendly mobile applications by adopting newer technologies will help to draw and retain the attention app users.Demand for Microsoft Windows phone applications have begun to surface, now that several devices on Windows 7 have hit the markets, and this trend is expected to continue through 2012.While usability and technology govern the mobile application development scenario for 2012, it is essential for the process to also incorporate, as well as strengthen the security aspects of these apps, especially those that are used to capture personal information.Newer technologies such as HTML5 and cloud computing are expected to play a vital role in delivering the latest generation mobile apps.
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